General Motors set to introduce a new program to the new car industry but a familiar one to a North Carolina used car dealer: a money-back guarantee.
Detroit, Michigan - General Motors Co. is taking a page from Winston-Salem, NC used car dealer Frank Myers Auto Maxx with its latest marketing blitz in an effort sell more cars: a money-back guarantee.
The initiative - while unorthodox for an automaker - is nothing new for Frank Myers Auto. They started their “100% Iron-Clad Money Back Guarantee” back in 2007 and covers all Certified Pre-Owned vehicles...regardless of the make or model. GM’s program will only cover 2009 and 2010 model-year cars from GM's surviving brands, Chevrolet, Cadillac, Buick and GMC. The program will run through Nov. 30 as part of a "May the Best Car Win" campaign aimed at convincing consumers to return to GM.
The company (GM.) once held half of the U.S. market, but quality issues on some of its models in the 1970s through the 1990s put a damper on GM's reputation among car buyers. It now has about 20 percent of the market.
On the other end of the spectrum, Frank Myers Auto continues to dominate the used car market by recently being named one of the top 30 used car dealers in the United States for the third year in a row.
Tracy Myers, the owner of Frank Myers Auto Maxx, said that he hopes this latest offer is not just more “smoke and mirrors” by a new car company.
"It’s about time that GM started giving consumers what they wanted. However, if they are so confident in their current product line-up, why don’t they make their money-back guarantee permanent? I can’t understand why they are ending their program in November. Rest assured, Frank Myers Auto will continue our 100% Iron-Clad Money Back Guarantee long after General Motors has stopped theirs," he said in a statement.
