Tracy Myers Named "Thought Leader Of Year"

Tracy Myers, known as The Nations Premier Automotive Solutions Provider, was recently honored by The National Academy of Best-Selling Authors as a 2011 PowerTalk Thought Leader of the Year.

Last weekend, Tracy Myers, The Nations Premier Automotive Solutions Provider, along with other leading business and marketing book authors, joined in Hollywood to attend the Best Sellers Summit and Awards Gala hosted by National Academy of Best-Selling Authors™. (NABSA)

The NABSA honored Tracy as one of fifteen thought leaders to deliver a PowerTalk at the event about what businesses and entrepreneurs can do to grow their business in the new economy. After the event, the members of the NABSA voted for their top three thought leaders for 2011 to receive the PowerTalk Thought Leader of the Year Award. Tracy Myers was chosen as one of these thought leaders for his expertise in small business marketing and branding solutions. The NABSA also honored international best-selling author of Brian Tracy with a Lifetime Achievement Award.

The latest book by Myers, Pushing To The Front: Front Line Strategies From The World’s Leading Entrepreneurs was released and features top advice from leading entrepreneurs and marketing experts from across the globe. On the day of release, Pushing To The Front reached best-seller status in three separate Amazon.com categories. The book reached #6 in the Direct Marketing category, and was a top seller in both the Communications and Entrepreneurship categories.

To learn more about Tracy Myers, please visit http://www.TracyMyers.com

About Tracy Myers

Tracy Myers is a car dealership owner, author, speaker and entrepreneur. He recently celebrated the opening of his newest business, The Celebrity Academy in Charlotte, NC. The Academy teaches professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their Expert Brand.

Following these principles have helped Tracy gain enormous success at his own dealership, Frank Myers Auto Maxx. It was recently recognized as the Number One Small Businesses in NC by Business Leader Magazine, one of the top three dealerships to work for in the country by The Dealer Business Journal, and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.

He graduated from the Certified Master Dealer program at Northwood University and was the youngest person to receive the National Quality Dealer Of The Year award, which is the highest obtainable honor in the used car industry.

He has provided guest commentary on the FOX Business Network and has also been featured on NBC, ABC, CBS & FOX affiliates across the country. He has also appeared on stages from coast to coast and is the author of several books, including the #1 Best-Sellers YOU Are The Brand, Stupid! and Uncle Frank Sez.

About The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide. Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

The Brian Tracy Show To Premier Across The Country With Tracy Myers, Owner Of Frank Myers Auto Maxx

Tracy Myers, owner of Frank Myers Auto Maxx in Winston Salem, has taped a segment as a guest on The Brian Tracy Show which will air on NBC, ABC, CBS and FOX affiliates across the country in the first quarter of 2011. In the interview, Myers discusses the secrets of the success of his dealership during a recession.

"I’m excited about being one of the first guests on the TV show of the legendary Brian Tracy," stated Mr. Myers. “When times get tough," Myers continued, "it is quite common for business owners to cling to what’s familiar, even if it’s losing them money. This is like grabbing an electric wire and instead of letting go we grip the wire tighter, causing further pain. We react with attachment rather than release. Even worse, we follow with behaviors like blame, denial, resistance and rationalization. The success of Frank Myers Auto Maxx during a time when other dealerships have been shutting their doors is a true blessing. I’m happy to share what I know with others.”

The interview with Mr. Myers will appear on The Brian Tracy Show when it premieres during the first quarter of 2011. The Brian Tracy Show will appear on NBC, CBS, ABC and FOX affiliates throughout the country.

About Brian Tracy: Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.

About Tracy Myers and Frank Myers Auto Maxx: The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as the #1 Small Business in NC by Business Leader Magazine, one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit. For more information on Frank Myers Auto Maxx, please visit their website at: http://www.frankmyersauto.com/

How To Double The Value Of Your Trade...Even In A Down Market!

You want to buy a new car but you've still got the old one you've got to get rid of.

Many people need to get some cash out of their old car in order to get into a new one. So getting the most for your trade is often a major consideration.

Here's a few tips on how you can get more money for your old car.

Clean It Up. Give you car a good wash - don't just run it down to the gas station car wash. Scrub the car, especially around the bottom of the car where dirt and road debris can really make a mess.

You may also considering getting a professional detail job. While the price can seem a little high, the deep clean they provide will go far beyond what you can do yourself.

Wax It. Most people are surprised at what a good coat of wax can do to a car's finish. It can take weather beaten paint and give it new life and a nice shine.

The way your car looks reflects how well you've cared for it over the years. Careful cleaning is the single most important step you can take to ensuring a fair trade-in valuation.

Make It Smell Good. Use some Fabreeze or car deodorizing spray. If you are a smoker this is very important. You don't want your car to smell like an ash tray at trade in time.

Get An Oil Change. Old oil shows that maintenance has not been a priority.

Wipe Down The Engine Compartment. It's probably pretty messy in there. Give it a wipe down with a damp cloth and pay particular attention to any areas that are especially grimy. Clean the top of the battery and the terminals too.

If the battery terminals are corroded you can use a mixture of baking soda and water to clean them. Let the solution sit on the crud and they rinse with water.

Decide Whether To Buy Tires. Some dealers prefer matching tires because that's how they sell vehicles on their lots. If the tires are new, however, you may not want to bother.

Fix The Windshield. If you have any dings or cracks get these repaired. Many times windshield repairs can be covered by insurance if the problems are bad enough.

Once a crack starts to spread, the whole windshield has to be replaced, and a dealer will deduct the repair cost from the trade-in.

Bonus Tips: Consider fixing obvious mechanical and body problems, especially big dents and scratches (door dings are OK). But forget about pricey repairs, or you may spend more than you'll get back.

And maybe (most importantly), be realistic. Most owners are too optimistic about what their cars will fetch in an honest trade-in. To come up with an honest trade-in price, dealers consider what they would pay for a car like yours at a wholesale auction and then subtract what it would cost to repair and clean your car.

Dealers don't go by price guides, such as the "blue book," as rigidly as you may think. This is guaged more by what dealers see happening at the auction. Generally, a car dealer will attend the auction at least twice a week.

But to get a very rough idea of what to expect for your trade-in, consider some point between the book trade-in and loan values as a starting point (remember to subtract the cost of all necessary repairs and detailing).

Forget about asking for or getting the retail price for your trade. Dealers rarely get that much when they sell the car to the next buyer.

If you would like to get a no-obligation trade appraisal, please fill out the easy form HERE.

About The Author: Tracy Myers is commonly referred to as "The Automotive Transportation & Financial Expert & has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. He also the owner of Frank Myers Auto Group which includes Frank Myers Auto Maxx, Credit Quick, Worldwide Vehicle Protection Plan & Triad Car Credit. Tracy is a Certified Master Dealer, an NIADA Eagle Award Winner, was inducted into the 2009 class of The Triad Business Leaders Hall of Fame and was named the National Quality Dealer of the Year by the NIADA, which is the highest obtainable recognition available in the automotive industry. Frank Myers Auto Maxx was recognized as one of the Top 28 Independent Automotive Retailer in the United States by Auto Dealer Monthly Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal and was named the #1 Small Business in North Carolina by Business Leader.

-For more information about Frank Myers Auto Maxx, visit http://www.FrankMyersAuto.com, read their official blog at http://www.WinstonSalemUsedCars.com or read the juicy Used Car Gossip at http://www.UsedCarGossip.

Lexus Recall Affects Thousands; Frank Myers Auto To Facilitate Recall

On Friday, Toyota said it will recall 17,000 Lexus luxury hybrids after testing showed that fuel can spill during a rear end crash.

A test conducted by an NHTSA contractor showed that fuel spilled from the 2010 HS250h during a rear impact crash at 50 miles per hour.

Testing by Toyota has not shown any spillage, but a spokesman said the company plans to issue a voluntary recall as it continues to try to replicate the government’s results. It is notifying dealers to stop selling the car.

Toyota, the world’s largest automaker, has attempted to rebound from a series of recalls tied to reports of unintended acceleration and other defects. The Obama administration penalized Toyota with a record $16.4 million fine for acting too slowly on the recalls.

The auto giant faces more than 200 lawsuits connected to the lower resale value of vehicles and accidents.

The grandson of the automaker’s founder, Akio Toyoda (who is also the President of the company), apologized to shareholders for the trouble caused by the recalls. He said the company was doing its best to improve quality control.

Tracy Myers, owner of Winston-Salem, NC used car dealership Frank Myers Auto Maxx, said: “The Toyota and Lexus recall debacle continues to stun America. While it would be no surprise if these constant recalls were happening with certain automakers, it would have been impossible to imagine a few years back that these problems would have plagued Toyota. While I’m sure that lots of Lexus owners that live in the Triad are concerned with the recall, it is my understanding that Toyota has got this problem under control. I want to reassure our Lexus customers that we are committed to seeing them through this unfortunate situation. As part of that commitment, we are providing free inspections on any 2010 Lexus HS250h.”

Detailed information and answers to questions are available to customers at the Frank Myers Car Care Center at (336) 831-0656, visit their website at http://www.frankmyersauto.com or read their blog at http://www.winstonsalemusedcars.com

Toyota said it has not identified a fix for the reported problems of fuel spillage.

MEDIA CONTACT: Tawnya Hopkins

Frank Myers Auto Presents: "Beat The Dealer" - May 2010

Q: "Are there tricks of the trade that will help me get the most for my trade-in when shopping for a new used car?"

A: "Even though it's a great question, there aren't many tricks that I can share with you. There is, however, something that many consumers don't know but can take advantage of. Many consumers do not realize that states often offer a tax credit when they trade in vehicle. For example, if you purchased a $10,000 vehicle in a state with a 6% sales tax and you did NOT have a trade-in, the sales tax would be $600 ($10,000 x 6%).

If the state allowed for a tax credit for trade-in's AND you traded in a used vehicle worth $5,000 against this $10,000 vehicle, your tax liability would be calculated like this:

$10,000 Price of new vehicle
- $5,000 Value of trade-in
= $5,000 Price used to calculate sales tax

The 6% tax would then be calculated on the $5,000 and NOT the full $10,000! This means you would pay $300 in tax instead of paying $600. A savings for you of 50%!

It's particularly important to consider the sales tax credit if you are thinking of selling your car privately. In the above example, you would have had to sell your vehicle for more money just to "break even." If you factor in the expense of advertising the vehicle and the value of your own time, your break even point becomes even higher. The lesson to be learned? Don't lose money by selling it yourself. By trading the vehicle in, you can avoid the hassle of selling it yourself AND you could pay less tax… a real "win-win" situation if ever there was one!

Wondering what YOUR trade-in is really worth? Check out our 100% FREE online trade evaluation! As always, you have nothing to lose and lots to gain!


ABOUT THE AUTHOR – Tracy Myers has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. He is the owner of Frank Myers Auto Maxx in Winston-Salem, NC. He is a Certified Master Dealer, the National Quality Dealer of the Year, one of top 28 dealerships in the Nation, and one of the top 3 dealerships to work for in the United States. He is the author of "Eight Keys to a Better Car Deal" and the best selling book "Car Buying Secrets Exposed - The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com. Tracy is a Christian business owner whose goal is to run his business "By The Book." Contact the Author: tracy@frankmyersauto.com

*portions of this blog post was taken from Galves Auto Price List blog.

Frank Myers Auto Announces Record-Breaking Month

WINSTON SALEM, North Carolina—Frank Myers Auto Maxx today announced an all-time sales record for both the first quarter of the year and for the month of April as the car dealership has clearly connected with car buyers across the state of North Carolina and the country.

The announcement was made from the floor of the Benton Convention Center where the company also announced a partnership with GMAC SmartAuction.

In April, the dealership was up 26.1 percent versus one year ago, marking the eighth consecutive month of year-over-year gains for Frank Myers Auto. And for the quarter, the dealership outpaced the previous record which was the first quarter of 2005. These gains indicate that April marks the dealerships emergence as one of America's best-selling used car dealerships. Some of the best selling vehicles at the dealership include the Camry, Accord, Altima, Fusion, and Chevy Malibu. "It's gratifying to announce these strong results in an economy and a job market that’s still struggling," said Tracy Myers, owner of Frank Myers Auto Maxx. "We're confident that the popularity of our free Lifetime Engine Warranty and our Everybody Rides program will allow us to sustain this strong sales momentum."

2010 Kia Forte Arrives At Frank Myers Auto Maxx

On the heels of announcing an arrival of 2009 Kia Souls, Frank Myers Auto Maxx in Winston-Salem, NC today introduced the arrival of 2010 Kia Fortes. Forte blends Kia’s exciting new design direction under the direction of Peter Schreyer, Kia Motors’ chief design officer. The 2010 Kia Forte went on sale in North America in early summer of 2009.

“Kia Motors’ product line has always excited our customer base and the Forte compact sedan is another head turner,” said Tracy Myers, owner of Frank Myers Auto Maxx. “The Forte is an aggressively stylish blend of comfort and practicality – and with a host of standard features it provides the great quality and value that consumers have come to expect from Kia vehicles.”

With stylish and aggressive design cues, the new Forte firmly establishes itself as a strong contender in its segment. With a bold look set apart by crisp lines, swept-back headlamps and a sleek profile, Forte exudes a confident stance that conveys motion both while cruising the highway and parked in the driveway.

Like all Certified vehicles from Frank Myers Auto Maxx, any Certified 2010 Kia Forte is covered by their Lifetime Engine warranty program, which offers the best used car warranty in the industry.

At any given time, Frank Myers Auto Maxx can offer any of the dynamic and diverse product line of 11 Kia vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul will further complement the lineup when it arrives in dealerships this spring.

Spring Cleaning Means Found Money At Frank Myers Auto Maxx

NOTE: The following interview will appear in the May issue of The Good Life. Enjoy!

Winston-Salem, NC - For many local residents, spring brings with it some familiar chores that must get done around the house.

You know… the dreaded "Spring Cleaning." But what if you could start your spring cleaning… and CASH IN??

Recently I had a chance to catch up with Tracy Myers, owner of Frank Myers Auto Maxx who has created a very unique way for my readers to really profit from the necessary evil of spring cleaning.

"Last weekend I was out doing the ‘dirty deed’ and I uncovered some old junk laying around the house that I wanted to get rid of and it got me thinking… I bet lots of people have stuff hanging around the house that they’re thinking about getting rid of… maybe should have gotten rid of a long time ago or are going to pitch when they do spring cleaning," joked Myers.

But Myers was only half kidding. He's one of the few local businesses that has continually marketed his business even during tough times and works hard to come up with fun and exciting ways to deliver value and solve problems for people every month.

This month is no different. His latest innovation is the Spring Cleaning Trade In Event which gives all Winston-Salem residents an opportunity to get rid of their old stuff and get money for it. This money is used as a discount on any nicer, newer Certified car from Frank Myers Auto Maxx.

Tracy's inner salesman came out when he told me, "So here’s the deal: you can bring in anything… and I mean anything and I'll trade for it. So get to your Spring Cleaning Right Now because it means found money for you during my Spring Cleaning Trade In Event."

I guess you could say that your junk has never been worth more as long as Myers is around. Whatever you've got… Myers says, "I want it."

"I'll take whatever stuff you got and put it toward a nicer, newer vehicle for you. Whatever you can dig up during your Spring Cleaning is A-OK with me – and it’ll come right off the price of any vehicle. It's like free money for doing your chores," says Myers

I asked Myers to give me some examples of what he expects to trade for. Here's a short list of some of the items he thinks he’ll see:

CDs, DVDs, old cell phones, video game systems, sporting equipment, furniture, household items, lawn equipment, guns, antiques, power tools, boats, motorcycles, your old car and whatever else you can trot, tug or tow down here.

Myers quipped, "Keep you kids and your pets. I'll take anything… as long as it's legal and doesn't eat."

The Spring Cleaning Trade In Event at Frank Myers Auto Maxx will even feature an antique appraiser who can tell you what some of your older stuff might be worth. Myers told me it's going to be like the "Antique Road Show" but not everything has to be worth something for you to get money for it.

"Your junk is worth a fortune right now at Frank Myers Auto Maxx… antique or not," boasted Myers

On top of all this, regardless of the value of your junk, just for playing along, when you drive home in a nicer, newer vehicle from Frank Myers Auto Maxx, they will pay a guaranteed $1,000 for your junk. Can you imagine turning all your old junk into a whopping one thousand dollars (or more…)? I guess one man's trash really is another man's treasure.

Credit challenged residents are not left out of this opportunity. I specifically put Myers to the test and asked the hard questions about credit issues and getting approved in the current financial environment. Here's what he had to say:

"My EVERYBODY RIDES program is designed specifically to help people who have been through tough situations in the past that have kept them from being able to get a nicer, newer vehicle. My program is like Mr. Clean for your credit -- yeah, the bald, muscular guy in the white t-shirt."

Myers says he can do the deals that other dealers can't because his process is centered around finding the bank that best matches your scenario… instead of just depending on a yes or no from a single bank.

His EVERYBODY RIDES Program as he calls it, also puts the person back into the financing equation, not just the past credit history. Myers believes this is what makes his program different and gives local residents the best possible chance of being approved anywhere… PERIOD.

"If Your Junk Is Valuable… Think What Your Old Car Could Be Worth," Myers told me, almost getting giddy about it.

"I already told you during this special event I'll trade for anything. That's right anything LEGAL! But if I'm willing to trade you for your junk… imagine what your old car could be worth. There will never be a better time to get the most money for your trade. Whether it's junk or not so bad, I'll take it off your hands this week and give you some real $$$ for it," added Myers.

But don't wait long. In one of the few serious moments during our conversation, Myers told me that he was only going to be holding this Spring Cleaning Trade In Event until May 31st.

"If you snooze you lose," Myers stated. "So, start your spring cleaning right away and cash in. Bring me your stuff and I'll trade for it."

Visit Frank Myers Auto Maxx at 4200 North Patterson Avenue in Winston-Salem or call 336-767-3432 to make an appointment to have your stuff or your current vehicle appraised.

Owner Of Frank Myers Auto Responds To News Of GM Loan Payback

Ed Whitacre, General Motors Chairman and CEO, announced Wednesday that the automaker has paid back $8.4 billion in government loans related to its historic restructuring.

The final payment of $5.8 billion to the U.S. Treasury and Canadian development interests has been made about five years ahead of schedule, and includes interest, Whitacre announced to a crowd in Kansas City.

“It’s great news from my perspective because if you think back only a year ago General Motors was shedding a lot of workers, their volumes were going down and there was a lot of despair in the auto industry as they (GM) headed towards bankruptcy,” Tracy Myers, owner of a North Carolina car dealership, said following the announcement. “The landscape of the company and our entire industry is so much different than it was a year ago and as a result consumer around the world should feel pretty good about buying GM products again.”

Whitacre’s message was delivered amid a ceremony held in Kansas, where a nearby GM plant and another in Detroit will share $257 million in investment related to the company’s popular Chevrolet Malibu sedan.

Of Whitacre’s message, Myers said two good things he takes away from it is that the money has been paid back and the automaker is announcing investment.

ABOUT TRACY MYERS, OWNER OF FRANK MYERS AUTO MAXX - The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry...the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous "Everybody Rides" program and author of the best selling book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business "By the Book". The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down...even with less than perfect credit. http://www.frankmyersauto.com

New Member Of Xtreme Satisfaction Team Named At Frank Myers Auto Maxx

Frank Myers Auto Maxx, one of the top 30 used car dealerships in the United States, is happy to announce that Ashley Bennett has been brought on board as a member of the Xtreme Satisfaction Team. The addition of Ashley to their team represents continued and consistent growth within one of the most important departments in the company.

Ashley, who was recruited by Frank Myers Auto for her unique skill set and marketing background, relocated from Saint Petersburg, Florida to take advantage of the opportunity. "An opportunity like the one I found at Frank Myers Auto does not come along everyday. Even though it meant uprooting and moving several states away from home, the opportunity was simply too good to pass up," noted Ashley.

According to Tracy Myers, the owner of Frank Myers Auto Maxx, "We saw something very special in Ashley. She possesses the unique combination of intelligence, personality, and uniqueness that we look for in each employee we hire. We believe that Ashley will absolutely thrive in the culture that Uncle Frank built."

Frank Myers Auto Chooses AutoCheck As Partner

Frank Myers Auto Maxx, a used car dealership in North Carolina, has announced their partnership with AutoCheck® vehicle history reports.

According to new, quantitative analysis conducted by Pipal Research — an independent, custom research firm — used vehicle history reports from Experian’s AutoCheck® contain two times the number of reported accidents as vehicle history reports from Carfax, another vehicle history report brand. This means that it is more likely that a report from AutoCheck would show an accident in the vehicle’s past, giving car buyers more of the information they need to make an educated purchase decision.

“It’s clear that not all vehicle history reports are equal when it comes to reported accident information,” said Tracy Myers, owner of Frank Myers Auto Maxx. “Since AutoCheck® has wo times the number of reported accidents as the competition, we are clearly giving our customers a better means of understanding events in a vehicle’s history that could affect its value, reliability and safety.”

A 2006 research study from The Blackstone Group showed that car shoppers are more interested in accident information than any other information by a wide margin. Having access to AutoCheck’s level of reported accident information can help anyone buying a used vehicle make an informed, confident purchase decision.

“We know that, more than anything, consumers in the market for a vehicle want to know if the vehicle they are interested in has been in an accident,” Myers continued. “That is why we choose to use AutoCheck reports instead of Carfax. We want to provide our customers with the information they want and need most when making a decision to buy a used vehicle.”

The vehicle history study from Pipal Research was commissioned by Experian Automotive and analyzed more than 50,000 reports from Carfax and AutoCheck. For more information on AutoCheck’s advantages over Carfax, visit http://www.autocheck.com.

About Experian Automotive Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 600 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax.com and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at http://www.experianautomotive.com.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Frank Myers Auto Maxx Partners With POADA

A Winston-Salem, NC used car dealership has partnered with the POADA.

Frank Myers Auto Maxx, one of the top 30 used car dealers in the United States, and the POADA, the Pre-Owned Automobile Dealers Alliance, have teamed up as partners, states a spokesperson for Frank Myers Auto.

The POADA was formed in the 2009 to spotlight the unique segmentation of the pre-owned vehicle marketplace. While the United States’ used vehicle industry is huge, with an average of more than 40 million transactions per year. POADA focuses on the most exciting, the most profitable and the most dynamic market segment for dealers throughout the country.

POADA is affiliated with its sister company Cherokee Automotive Group (CAG) and S&A Cherokee. The two principal executives involved in directing POADA (Ron Smith and Bill Zadeits have more than 40 years of combined experience in the used vehicle marketplace.)

POADA identifies the pre-owned marketplace as those used vehicles with less than 100,000 odometer miles at time of resale that are between current model and four years old. The Alliance’s goal is to bring dealers, industry service companies focused on the pre-owned marketplace and consumers together for the benefit of all.

POADA receives strong support from its sister company Cherokee Automotive Group. Founded in 1990, CAG is the used vehicle industry’s leading communications voice. Its first publication, Auto Remarketing NewsMagazine, was first produced in 1990 and today publishes twice per month with a per-run distribution of more than 50,000 to the industry’s top dealers. CAG also publishes SubPrime Auto Finance News once per month. The company also produces several national and international conferences related to the used-vehicle industry each year.

Dealers large and small, in small towns and large metropolitan areas, have been directly impacted by the dramatic shift in the automotive landscape that has occurred in recent years. The traditional dealership’s operations have been turned topsy-turvy, with many a dealer questioning whether he has control of his own destiny.

POADA is just what its name says — an alliance. Take the Merriam-Webster alliance definition: “An association to further the common interests of the members.” That clearly describes the POADA mission of bringing together dealers throughout the country to improve the operations and profitability of their pre-owned vehicle sales.

Nancy Davis, Family Ambassador for Frank Myers Auto Maxx, said that the Frank Myers vision and that of the POADA are one in the same. "Both of us focus not on the entire automotive marketplace but instead on dynamic pre-owned vehicle sales. We are excited to be partnered with the POADA and continue to focus on the vehicles that our customers want...used vehicles in age between current and four model years old with less than 100,000 odometer miles at time of retail."

Women Car Shoppers Are Making A Difference At Frank Myers Auto Maxx

Frank Myers Auto Maxx in North Carolina says women customers at their Winston-Salem dealership have increased by 22%. This, along with the owner of the dealership being the author of "Women's Survival Guide to Buying a Car", has helped the dealership attract women who are looking for a comfortable and catering environment in which to purchase a car.

Receiving a 5 Star Rating by women car shoppers means that Frank Myers Auto Maxx has been recognized as providing exemplary service to female clients. In addition to being recognized for providing women a comfortable, safe, relaxed, and worry-free environment in which to shop for their next pre-owned car, Frank Myers staff members have undergone training on exactly what women expect, and what they want from their auto dealer, and service department.

According to Nancy Davis, Family Ambassador for Frank Myers Auto Maxx, women are the largest and fastest growing demographic of used car buyers. “Unfortunately, history has shown that women generally dread car shopping more than men for fear of not feeling comfortable or being taken seriously,” says Davis. “At Frank Myers Auto Maxx, we have gone the extra mile to ensure that everyone feels comfortable and informed so that they can make an educated and pressure free buying decision.”

Frank Myers Auto Maxx offers an Xtreme Satisfaction Team, women who are available at the dealership to help other women with their car buying needs. “The first thing women notice when they speak to a female member of our Xtreme Satisfaction Team is that there is no pressure,” says Davis. “Plus, our sales consultants, whether they are male or female, are all Non-Commissioned and are there to provide information, not to persuade."

Free Vehicle Inspection Day At Frank Myers Auto Changes

The FREE vehicle inspections that were being given by Frank Myers Auto Maxx on Saturday April 17, 2010 are now being held on Saturday April 24th, 2010. The inspections, which are being given away in celebration of National Car Care Month, will be held at 4200 North Patterson Avenue in Winston-Salem from 11AM until 3PM. These inspections are free but donations are appreciated with all proceeds benefiting the MS Society.

Stop by and let professional technicians identify opportunities for you to improve your vehicle's gas mileage, enhance performance, increase safety and reduce emissions. There will also be food, prizes, a car wash and more.

National Car Care Month is a nationwide effort to focus motorists’ attention on the importance of vehicle care and maintenance. During National Car Care Month, many repair facilities and auto parts stores join local businesses, civic groups, radio stations and others to sponsor free vehicle check-ups.

The inspections include checking fluid levels, tires, lights and other system components. After the inspection is completed, volunteers review any discrepancies with the motorist and provide information about proper vehicle maintenance and repair. The goal of check lanes is to help motorists learn how to "Be Car Care Aware." For more information about this event, please contact the service department at Frank Myers Auto Maxx at 336-831-0656.

The Car Care Council is the source of information for the “Be Car Care Aware” campaign, educating consumers about the benefits of regular vehicle care, maintenance and repair. For more information about National Car Care Month, visit the Car Care Council Web site at http://www.carcare.org/.

The service center at Frank Myers Auto Maxx is committed to providing a convenient, ethical, and reliable auto repair facility while specializing in helping people cost-effectively maintain their vehicles to ensure additional repairs and expenses are kept to a minimum. For more information about Frank Myers Auto Maxx, please visit http://www.frankmyersauto.com/

"Common Sense Ain't So Common" says Tracy Myers of Frank Myers Auto Maxx

A new report says that 93 % of Americans have NEGATIVE FEELINGS about the car sales process. Tracy Myers, owner of Frank Myers Auto Maxx, believes the industry as a whole is headed in the wrong direction and hes ready to start a revolution.

"At Frank Myers Auto Maxx, were committed to a better process and a better experience" said Myers. "This month I'm tackling 3 major car buying problems."

One: If youre driving a car you hate but you owe more than its worth...No Problem! When you buy ANY Certified vehicle, well pay off your trade! Running or not, regardless of condition!

Two: You cant come up with a down payment for a nicer, newer car? No problem! Weve got programs starting with as little as NO MONEY DOWN!

Three: If youve made mistakes in the past with your creditDont worry! You'll be offered financing or Uncle Frank will pay you $1000...GUARANTEED!

However, Myers states that there is a stipulation. "I've sat down with my accountant and he told me I can only do this for the first 87 customers, so dont miss out! Call the dealership TODAY at (336) 767-3432 or visit http://www.frankmyersauto.com/"

Cystic Fibrosis Event Sponsored By Frank Myers Auto Maxx

Tens of Thousands of Walkers Seek to Raise $36 Million for Life-threatening Disease

Winston-Salem, NC: Family Ambassador for Frank Myers Auto Maxx, Nancy Davis, announced today that the Winston-Salem ,NC used car dealership will be a sponsor of GREAT STRIDES, a national walk benefiting critical cystic fibrosis research, education and care programs. GREAT STRIDES, now in its 22nd year, is the largest CF fund-raiser and seeks to raise $36 million nationwide in 2010.

Tens of thousands of walkers are expected to turn out at 550 walk sites nationwide from March to June. Some walks will coincide with National Cystic Fibrosis Awareness Month in May. The North Carolina Chapter will wal on April 24th, 2010 at Tanglewood Park at Pavillion #4 starting at 9am.

“GREAT STRIDES is crucial to our lifesaving efforts, and every walker who joins us makes a difference for people with cystic fibrosis,” said Robert J. Beall, Ph.D., president and CEO of the CF Foundation. “We are making tremendous progress in fighting this disease, and we are grateful for our volunteers and sponsors who are a vital part of this effort.”

“I am truly grateful to the CF Foundation for putting on the GREAT STRIDES event, my team members and our customers for their generosity and desire to help support the Cystic Fibrosis Foundation’s mission,” said Tracy Myers, owner of Frank Myers Auto Maxx. “This disease still takes many lives, but thanks to remarkable medical research, life expectancy continues to rise and people with cystic fibrosis are living longer than ever before.”

Cystic fibrosis is a genetic disease that affects 30,000 adults and children in the United States. It causes life-threatening lung infections and serious digestive complications. More than 10 million Americans are symptomless carriers of the CF gene. Young people are lost every day to this disease.

With the support of the CF Foundation, there have been significant advances in cystic fibrosis research and care. The median survival age has improved from early childhood in the 1950s to almost 37 years today.

Nearly 90 cents of every dollar raised by the CF Foundation is available to fund CF research and care programs. GREAT STRIDES 2007 is sponsored nationally by American Airlines®, Gilead, Novartis and Solvay Pharmaceuticals.

To help fight CF, get involved in GREAT STRIDES by calling (800) FIGHT CF or visiting http://greatstrides.cff.org/.

About the Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the leading organization devoted to curing and controlling cystic fibrosis. Headquartered in Bethesda, Md., the Foundation funds CF research, has more than 80 chapters and branch offices throughout the country, and supports and accredits a nationwide network of more than 115 CF care centers, which provide vital treatments and other CF resources to patients and families. For more information, visit http://www.cff.org/.

Tracy Myers is the owner of Frank Myers Auto Maxx in Winston-Salem, NC and he is commonly referred to as "The Automotive Transportation & Financial Expert". For a FREE copy of "8 Keys To A Better Car Deal", visit - http://www.frankmyersauto.com/

Triad Business Leader Profile on Frank Myers Auto Maxx - April of 2010

- The following profile will appear in the April 2010 Edition of Triad Business Leader Magazine. We hope you enjoy it and would appreciate your feedback.

Running a car dealership is a difficult task, especially nowadays that consumers have become more particular with regards to their wants and needs. The economy has changed as well, only making it more of a challenge for automobile salespersons to find clients. Nevertheless, there are a number of businesses who seem have already mastered the tricks of the trade, and through the acquisition of these strategies, are withstanding the test of time—given the state of the economy and numerous different challenges that come up.

Tracy Myers is the current owner of Frank Myers Auto Maxx, a successful car dealership that has been servicing its clients for numerous decades. The story of the first Frank Myers shop started 82 years ago, when it was founded by Tracy’s great grandfather, Frank. The shop’s automotive wholesale division was established later on in 1988, and two short years later, the retail division was set up. “Frank Myers Auto Maxx specializes in helping individuals and families find, qualify for and own the vehicles of their dreams with little or no money, and even with less than perfect credit,” Tracy claims.

Unlike most car dealerships who have failed to deliver, thus resulting to a bad reputation amongst its clientele, Frank Myers Auto Maxx ensures its customers personal and high quality service. According to Tracy, other car dealerships focus too much on offering tangible products. As an automotive transportation and financing expert, Tracy has had his fair share of unpleasant encounters with car dealership customers. However, one important thing he learned is that the customers are usually infuriated with the whole car shopping experience, rather than the dealership itself. “The customers are simply taking it out on us. The key is to let them vent and then prove to them that we're not like all the other dealerships,” Tracy shares. He quotes and agrees with Uncle Frank when he said that “the proof is in the pudding”.

Thus, what Tracy did, and is still doing nowadays is provide their customers that little something that sets Frank Myers Auto Maxx apart from other dealerships—an excellent car shopping experience. Customers get the opportunity to enjoy a delightful culture, as the venue includes the free-of-charge “Starbucks-like” gourmet coffee bar, the free arcade for the kids, as well as the kids at heart, and even the family-friendly movies that are being displayed on the wide screen televisions altogether completed with free movie popcorn.

Amidst all the special freebies this dealership offers is really the high quality services they provide. All of the vehicles undergo a 160-point mechanical and safety inspection prior to offering it for sale. Apart from this, all certified cars come with a free lifetime warranty, their so-called “Iron-Clad Money Back Guarantee”, and a free vehicle history report on any car. “We also opened our own finance company in 2000-2001 and created our “Everybody Rides” program which offers folks with bruised credit, or maybe even a first time buyer with no credit, an opportunity to finance a car when no one else will,” Tracy adds.

Frank Myers Auto Maxx makes sure to create innovative promos that cater to all types of people, and are suitable for the current times. At present, the said dealership has its “Unsung Heroes” program for members of the society that includes all branches of the military, educators, firefighters and law enforces, stay at home, foster and single parents, clergy and church volunteers, healthcare professionals, farmers, government employees, social workers, waiters and waitresses, and straight ‘A’ students. These are people considered as main contributors to the community, and are being offered reduced down payments, 90 days to first payment through participating lenders, free gas with purchase, free first oil change, as well as additional discounts and reduced interest rate opportunities.

With their inventive promos and creative strategies resulting to a different kind of car shopping experience, it is no longer a wonder that Frank Myers Auto Maxx has garnered numerous recognitions including being one of the Top 50 Independent Car Dealerships in the United States, as well as being chosen as one of the best three car dealerships to work for in the nation. According to Tracy, his father taught him to surround himself with the best people in the industry. Thus, he makes certain that the dealership is composed of only the finest. “One of our biggest successes is in our hiring practices. We rarely hire anyone that has sold cars before and never pay our sales pros commission. They get paid a salary plus bonuses for providing an excellent customer experience,” Tracy asserts.

As a proud Christian Business Owner, one of Tracy’s goals is to run his company “By the Book”. Unlike other corporations and institutions who boast of their community involvements, Tracy prefers to keep his and his company’s participation to themselves. “My company and I are heavily involved in the community but would rather not publicize it. To me, publicizing it takes away from the effectiveness,” Tracy claims.

Publishing his own consumer advocacy book entitled “Car Buying Secrets Exposed” which became a best-seller, Tracy fearlessly proved to his competition that he is not in the business for them, but for his consumers, as he aims to change the way customers see car dealerships especially with the tarnished reputation car salespeople have nowadays.

“Late 2009 saw the introduction of a full automotive service center and an auto-rental division. The key to our continued success will be listening to our customers and giving them the car shopping experience that they want and not giving them what we want them to have. Much like a successful marriage, the lines of communication between Frank Myers Auto Maxx and our customers must remain travel both ways for both parties to remain happy,” Tracy shares. He quotes his great grandfather’s saying, “If there's no customer experience at your business then your customer will seek their experience elsewhere”. With the quality of services this dealership offers, customers will most definitely be looking at the same place for years to come.

Frank Myers Auto Maxx Posts 400% Increase

Winston-Salem, NC based Frank Myers Auto Maxx, one of the top 50 pre-owned dealerships in the United States, has announced a record 400% increase in business during February of 2010 over the same period last year.

At a company wide press conference held today, Tracy Myers (owner of Frank Myers Auto) praised the commitment of his team to being winners in a down market. “My father always told me to surround myself with good people and, if I did, they would push this company to the top. Well, this announcement today is proof that I have truly surrounded myself with the best people in the automotive industry…hand down.”

Myers also talked about being proud of the fact that, when most of the auto industry has been in a downward spiral, Frank Myers Auto continued to grow and be the best at what they do. He also mentioned what he considered the dealerships biggest successes like being named one of the top 30 small businesses in NC, being named one of the top 50 independent car dealerships in the United States and being chosen as one of the best 3 car dealerships to work for in the Nation were at the top for me. Myers also said it was an honor to continue the company that bears the last name of my family.

“Another of our biggest succeses is in our hiring practices...we rarely hire anyone that has sold cars before and never pay our sales pros commission. They get paid a salary plus bonuses for providing an excellent customer experience.” Myers continued by discussing what made Frank Myers Auto different from all of the other dealerships. “All car dealerships sell the some tangible products ... so there's nothing special about the cars. lt's about what you've got to offer OTHER than price; it's about the culture you bring to the table ... lf you're competing soley on price in today's marketplace, you're NOT going to be successful. You've got to offer car shoppers something different, something special and something unique. It's like Uncle Frank always says: If there's no customer experience at your business then your customer will seek their experience elsewhere."

The something different at Frank Myers Auto Maxx is what Myers refers to as "sizzle," things like the free "Starbucks-like" gourmet coffee bar, the free arcade for the kids (or the kids at heart) and the family-friendly movies on the wide screen tv's...complete with free movie popcorn.

About Frank Myers Auto Maxx: The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry...the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous "Everybody Rides" program and author of the best selling book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business "By the Book". http://www.frankmyersauto.com

Used Car Dealer in Winston-Salem, NC Nominated For Ernst & Young Entrepreneur Award

The owner of Frank Myers Auto in North Carolina, was nominated for the annual Ernst and Young Entrepreneur of the Year award. Tracy Myers was nominated for creating a business model that demonstrates a clear and sustained capacity for creativity and innovation in the development and implementation of products and/or services.

Myers summarized the experience after hearing about his nomination. "WOW! What a week is turning out to be. On Wednesday, I am being recognized as one of the top 50 entrepreneurs in North Carolina by Business Leader Media and now I found out about this. I am honored to be one of the nominees and I feel like I’m on top of the world. The nomination was one more validation that what my dad always said was right…surround yourself with good people and they’ll push you to the top. I am fortunate to have the best team in United States, if not the world. They continuously make me look more talented than I am (laugh).”

Now in its 24th year, the Ernst & Young Entrepreneur Of The Year® Awards program, is recognized as the most prestigious business award program in the country. Award winners are selected by a panel of independent judges, including local business owners – many of whom have won the award in the past – as well as area leaders from civic organizations and academic institutions.

All honorees are invited to the national Entrepreneur Of The Year® gala, hosted by Jay Leno, on November 13, 2010 in Palm Springs, California. The gala is the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.

Awards Criteria:Awards are given to entrepreneurs who have demonstrated excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities.

To be eligible for consideration, the nominee must be an owner/manager of a private or public company who is primarily responsible for the recent performance of the company and an active member of top management. Additionally, the nominee's company must be at least three years old.

About Ernst & Young’s Entrepreneur Of The Year®:Ernst & Young’s Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year® celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

About Ernst & Young:Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 144,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

About Frank Myers Auto Maxx: The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry...the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous "Everybody Rides" program and author of the best selling book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business "By the Book". http://www.frankmyersauto.com

Winston-Salem Used Car Dealer Sceptical About V.W. Plans To Be #1

At a motorsports park in Germany recently, VW said it wants to be king of the auto world.

Not just outsell Toyota a month here and there, as it already does and not just hold off a likely challenge the next few years from General Motors.

Once and for all, "being No. 1 in the world in terms of (production and sales) numbers," says Christian Klingler, Volkswagen Group management board member in charge of VW brand sales and marketing. Oh, yes, he adds, be "one of the most profitable manufacturers" in the industry.

VW has a plan to "not just to survive but to thrive," by 2018.

"Good luck with that", says Tracy Myers, Automotive Transportation Expert and onwer of Frank Myers Auto in Winston-Salem, NC. He notes that one leg of VW's plan involves tripling sales in the U.S., where the VW brand reputation for troublesome vehicles has limited its appeal beyond loyalists. The company's Audi luxury line has gained similar notoriety. Together, the two brands account for just 2.8% of the U.S. market.

"They continue to let people down when it comes to quality and reliability," says Robert Thomas, head of Quality Control at Frank Myers Automotive.

No question that the cars are fun. In fact, the GTI, a hopped-up version of the compact Golf, just won enthusiast-oriented Automobile magazine's Automobile of the Year award the second time – the only car to win twice in the award's 20-year history.

VWs also have a deserved reputation for crash safety. The 2010 Jetta, Golf and Passat sedans and Tiguan small SUV just received "top safety pick" designations from the Insurance Institute for Highway Safety.

But quality and reliability studies continue to show problems despite promised improvement.

Raising the degree of difficulty in improving its reputation: VW's U.S. expansion plans lean heavily on the replacement for its popular Passat sedan to be built in a new factory at Chattanooga, Tenn. The plant will be ready in 2011, just in time to build what VW calls the NMS, its yet-unnamed New Midsize Sedan.

"Brand-new plants with brand-new models historically have struggled to produce world-class quality. Not to say a plant can't do that, but it's a struggle," says David Sargent, vice president of automobile research at J.D. Power and Associates, the consultant that conducts widely followed quality and dependability surveys. "Talking about the kind of (increased U.S.) volumes they are, the U.S. consumer becomes much more important to Volkswagen."

Doubts About Strategy

VW had no choice on the new plant and new car if it wanted mainstream U.S. volume, says Klingler at VW's Wolfsburg, Germany, headquarters.

"We need the right products and local production," he says. "In the past maybe we had the right product but not the right price. Or the right price and not the right product."

The NMS, he notes, has been "specifically designed for the United States." It is, for instance, finally the size of the benchmark Toyota Camry. The current Passat is slightly smaller.

And building the new model in the U.S. will ease the upward price pressure that imports face when the U.S. dollar is weak against the euro, as it is now.

Just as VW's ambitious plans give the experts pause, so do some elements of its strategy.

•Diesel. VW believes that one reason the NMS will be popular is that it will offer a higher-mileage diesel version almost from Day 1.

Conventional wisdom, however, is that diesels don't sell well in the U.S. You can't get the fuel everywhere, and sometimes have to navigate among 18-wheelers at a truck stop to fill up.

VW discounts such talk, pointing out that diesels are 25% of sales for its U.S. models that offer diesels, such as the Jetta sedan.

U.S. "cultural attitudes toward diesel engines – that is a key attitude that is changing," says Hermann Middendorf, head of small-displacement engine development for VW.

In his view, "the diesel is still the most intelligent alternative" to hybrids, battery-electrics and hydrogen fuel-cell vehicles. Diesels offer bang for the buck, he says, delivering about 30% better mileage.

The typical diesel auto's price premium, however, is several thousand dollars and can exceed the premium for a hybrid powertrain.

•Small gasoline engines. VW's not alone in eyeballing modest-size engines with an array of power-enhancers, mainly turbochargers and superchargers, to deliver big-engine power and small-engine gas mileage.

But VW is unusual in using, together on the same engine, both a belt-powered supercharger (which boosts power at low speeds) and an exhaust-powered turbo (which kicks in at higher speed).

VW is researching Americans' likely response to a 1.4-liter turbo/supercharged premium gas engine rated 160 horsepower as the base engine in the U.S. Golf. The base engine now is a 2.5-liter rated 170 hp on regular gas.

The twin-charged setup is effective but needs premium gas to prevent damaging knock in the cylinders. That's a non-issue in Europe, where premium is the standard fuel. But high-test accounts for only about 20% of gasoline sales in the U.S., where most cars run on cheaper regular.

However, the twin-charged 1.4 Golf could outdo even the Golf diesel's U.S. mileage rating of 34 miles per gallon in combined city/highway driving, perhaps hitting 37 mpg, VW predicts.

"American sensitivity to fuel conservation is offering Volkswagen considerable opportunities," Middendorf says in a briefing here, laying out VW's under-hood plan of attack.

Pricing the car adds another question mark – the blower technology is expensive. A diesel Golf is $4,500 more than the current gas-engine Golf. Should the twin-charged 1.4 be priced higher or lower than the diesel? That's partly what VW is trying to determine.

It could be a hard sell even at a bargain price, says Steve Keyes, VW's chief U.S. spokesman, "If fuel were to stay at $4 or $5 a gallon, it's more likely people would accept those technologies. But Americans will prefer cars with bigger engines when gas is around $2.50 a gallon."

Underlining the challenge of selling small engines in the U.S., he notes: "When we talk about our (200-hp, four-cylinder) 2-liter turbo, people say, 'Isn't there a six (cylinder)?' We can pretty much track the sale of fuel-efficient cars by the price of fuel. As a market, we're not there yet."

•Styling. Nothing fancy, says design boss Walter De Silva. The plain-looking 2010 Golf, he says, is "the trailblazer for all future Volkswagens." Design should be evolutionary, De Silva says, not reinvention. If you forced him to start with a clean sheet of paper, he says, "I'd rather go to the beach and do nothing."

VWs must look solid, substantial, not frivolous, to fit the times, he says. "Decoration is quite finished. This is the moment we have to come back to reality," De Silva says.

"I don't agree. Oh, I hope not," says Pat Schiavone, Ford Motor's design director, who oversaw the dramatic, in-your-face grille on the 2010 Lincoln MKT SUV.

And in fact, "bling" seems more common lately, not less so, as automakers try to distinguish their vehicles visually at a time when traditional differentiators – quality and features – are closing in on parity.

•Exotic hybrids, full electrics and other sci-fi alternatives – eventually. Spawns of the battery-electric E-Up concept car (the "21st-century Beetle") and the 170-mpg L1 diesel-electric hybrid aren't due on the market until 2013.

"The hybrid is not important in Europe, but very important in the United States," Klingler notes, explaining why it's hard to focus 100% on one type of high-mileage vehicle. "There is not one solution. There are a lot of solutions" to questions of fuel economy and emissions, he says.

Meantime, in the U.S. at least, hybrids have the buzz.

Toyota is selling some 200,000 hybrids a year, even in a depressed market. Its Prius has become almost a generic reference to gasoline-electric cars.

Ford's Fusion hybrid is getting good reviews and giving Ford a powerful marketing tool because its fuel-economy rating is as much as 24% better than the rival Toyota Camry hybrid. That's given Ford some credibility among the eco-conscious buyers who've shunned Detroit products and not long ago vilified Ford for big, fuel-thirsty SUVs.

VW, thought of as a technically advanced company, has no direct competitors for those products. By the time its 2013 supermachines hit the market, General Motors' Chevrolet Volt battery car and Nissan's Leaf electric already could be well-established in the U.S. market.

•Modules. Don't call them "platforms," VW insists, though that's what most automakers call the limited number of basic architectures on which they build multiple models. VW's modules can be adjusted in size and properties to fit most everything in its lineup. "Almost 100% of all Volkswagen Group cars can be built on the two main modules," Klingler says. "We can adapt it. That's the beauty of the beast."

One module is laid out for the transverse-engine, front-drive arrangement of most cars today. The other module accommodates longitudinal – front-to-rear – engine and driveline layout, as used by Audi.

Multiple models from similar underpinnings has been a VW theme for at least a decade but led to skepticism from some buyers. Why spend more for a VW-brand vehicle, they wonder, if it's the same hardware as in a lower-price Seat or Skoda – VW's Euro-market brands.

In the future, VW hopes to continue the efficiencies of the two-module setup, while achieving stronger personality differences among models.

Enlivening VW

Will these strategies lead to global dominance?

In one sense, it may not matter. Just saying that's the goal could be enough to enliven VW during dire times in the auto business, says Christoph Stürmer, director of IHS Global Insight's auto group in Germany.

"It's very, very important for a company that's as big as a midsize state to get people moving. Striving for No. 1, to get after Toyota, is the right vision. It's amazing what it does for the organization," he says.

But whether VW Group can rise to No. 1 in the world is another thing. "There are a lot of unforeseeables in Asia, North America, South America, Russia," Stürmer says. "A lot of VW's actual success is going to depend on" whether global economies and auto markets recover in 2010 and 2011, as forecast.

In the U.S., where VW needs to explode annual sales to around 1 million, including up to 300,000 from the Audi brand, "VW has to get it right. Get adjusted to American standards of what on-the-road quality is," says Stürmer. "It's a big challenge for a company so deep-dyed German."

Says VW's Klingler, "We are aware of that. Some things have happened in the past, but even Europeans learn."

*Portions written by James R. Healey & appearing in USA TODAY.