Tuesday, April 6, 2010

Frank Myers Auto Chooses AutoCheck As Partner

Frank Myers Auto Maxx, a used car dealership in North Carolina, has announced their partnership with AutoCheck® vehicle history reports.

According to new, quantitative analysis conducted by Pipal Research — an independent, custom research firm — used vehicle history reports from Experian’s AutoCheck® contain two times the number of reported accidents as vehicle history reports from Carfax, another vehicle history report brand. This means that it is more likely that a report from AutoCheck would show an accident in the vehicle’s past, giving car buyers more of the information they need to make an educated purchase decision.

“It’s clear that not all vehicle history reports are equal when it comes to reported accident information,” said Tracy Myers, owner of Frank Myers Auto Maxx. “Since AutoCheck® has wo times the number of reported accidents as the competition, we are clearly giving our customers a better means of understanding events in a vehicle’s history that could affect its value, reliability and safety.”

A 2006 research study from The Blackstone Group showed that car shoppers are more interested in accident information than any other information by a wide margin. Having access to AutoCheck’s level of reported accident information can help anyone buying a used vehicle make an informed, confident purchase decision.

“We know that, more than anything, consumers in the market for a vehicle want to know if the vehicle they are interested in has been in an accident,” Myers continued. “That is why we choose to use AutoCheck reports instead of Carfax. We want to provide our customers with the information they want and need most when making a decision to buy a used vehicle.”

The vehicle history study from Pipal Research was commissioned by Experian Automotive and analyzed more than 50,000 reports from Carfax and AutoCheck. For more information on AutoCheck’s advantages over Carfax, visit http://www.autocheck.com.

About Experian Automotive Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 600 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax.com and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at
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