Monday, December 5, 2011

Frank Myers Auto Maxx Movie Premieres In Winston Salem, NC

National Quality Dealer Tracy Myers and his Frank Myers Auto Maxx dealership in North Carolina are the focus of an Emmy Award winning film team's latest project.

"Car Men", which had a black- tie premiere Nov. 17, tells the story of the dealership, which began as a general store 80 years ago.

A wider release is expected on Dec. 12, followed by a DVD release early next year, Myers said.

Myers is well versed in different types of media. In addition to writing the dealership's blog, he has written newspaper articles and appeared on national television outlets, like Fox Business News and The History Channel, representing car dealers.

In late 2010, Myers appeared on motivational guru Brian Tracy's syndicated television show.

He discussed the used- car business and the dealership's history.

A producer from the show was so intrigued by the segment, he asked Myers if he would be interested in being part of a documentary about the business.

" I didn't think anything of it," Myers said.

But the producer visited the lot, learned about how the dealership operates and convinced Myers take part in the documentary.

The production team came down a few months ago, interviewed family members and filmed for several days, Myers said.

Nick Nanton, the show's producer, also helped make "Jacob's Turn," an Emmy Award-winning short film about a child with Down's Syndrome playing on a teeball team.

Myers said once he'd heard that the production team won an Emmy, he figured they wouldn't be interested in coming down to shoot the film about the dealership.

But they were still excited. "My wife and I are the only two people who have watched the finished project ( prior to the premiere)," Myers said. " I know I'm partial, but I think it's pretty amazing.

"It's an awesome legacy piece for my kids and grandkids. And for the industry, which I love. It shows the good side of what we do and the community side. It shows the heart and the hours that we put into it."

Myers said he had an earlier offer from a different company to do a reality show, but it fell through.

The problem was how they wanted to portray the dealership and family.

"At every turn, they wanted to make us look like idiots," Myers said.

He told them he wanted something positive, inspirational and motivational.

" I have no problem with being funny and working our quirks into it, because we are quirky, " Myers said. " But you're not going to make us look like a bunch of rednecks."

Myers feels the documentary got it right.

"It's a touching story about family, small business and the American dream."

*written by Jeffrey Bellant for Used Car News

Contact Frank Myers Auto Maxx

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
SALES PHONE: 336-767-3432
SERVICE PHONE: 336-831-0656

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