All Your Holiday Shopping Free?
Holiday Shopping Spree: Retail Experiment Could Mean Free Christmas For Some Folks
Good Investment: Buy A Car, Payoff Christmas
by J.A. Venezio
Special / Retail Press Newswide
Tracy Myers, owner of Frank Myers Auto Maxx is at it again. This Winston-Salem car dealer is always dreaming up new ways to stimulate business and help local residents drive a nicer, newer, more fuel-efficient vehicle but this time he may have gone too far.
It's a marketing experiment that could go horribly wrong and potentially cause Tracy financial distress but he is willing to roll the dice for the good of the economy, community and his business.
"I’ve been lying in bed for days trying to come up a way to help Triad residents get a sweet deal on a nicer, newer vehicle -- the gift most people really wanted but didn't get -- and help them with their Santa-sized sack of holiday bills at the same time," said Tracy. "I can remember several years where I looked at my statement after the holidays and said… 'I SPENT HOW MUCH???' It's never fun."
Myers's idea is a bold one that many local residents could benefit greatly from.
"I’ve been able to work it out so that if you bring in all your holiday receipts, I’ll be able to give you the full amount you paid to buy gifts for your friends and family off the price of a nicer, newer vehicle…one that’s Dealer Certified and comes with a free lifetime warranty and an iron-clad money back guarantee" explains Myers.
He continued by saying, "In essence, I’ll be paying everyone back for their holiday gift giving and helping them get the gift they really wanted but didn’t get… the Certified car, truck, van or SUV they’ve been dreaming of."
Of course many would say that a deal like this is just a gimmick or car dealer shell game. But Myers counters this by adding three very real conditions to his offer.
"This isn't a free-for-all, pardon the pun. It's not just some marketing bull. I really am testing this experiment and because it's for real, I have to put some conditions on the offer," warns Myers.
After this reporter investigated the three conditions it was clear that this was a legitimate offer by a local retailer who is truly trying to help families of the Triad during a challenging time that most people are trying to make the best of.
The three conditions for what Myers calls his Super Sweet, Free Christmas Experiment are as follows:
1) You must have the receipts for the gifts that you bought. A credit card or bank printout or statement will also do to show the amount you spent on others for holiday gifts.
2) You must describe the worst gift you’ve ever received. Myers plans on making a top ten list of the worst holiday gifts his customers have ever gotten and publishing it as part of next year's promotion for the event. That is only if the experiment is a success.
3) You must be willing to tell someone else about the offer. Myers says that between the slow holiday season, his personal holiday shopping and the current economic conditions, marketing dollars are in short supply. This condition is his way of spreading the word without huge expense and is part of what is allowing him to make such a generous offer.
Another condition that I uncovered by asking some tough questions was that the Christmas payoff offer was only good up to $4,000.00 in gift purchases. Not a bad number by any means but there is a cap.
Myers and I also discussed the economy and tightening credit.
"Many people who have been told they have credit issues are frozen. They think they can't upgrade their vehicle or do anything right now? That simply isn’t the case. Things are tougher but I have great financing relationships with both local and national lenders that cater to eager buyers in all kinds of credit situations. And because I'm an automotive finance expert I can still help families who need and want a nicer, newer vehicle," said Myers.
Myers had much to say on this topic but his main message was not to let the fear and uncertainty of what's going on keep you from living your life.
Finally I asked if Myers thought that this experiment would be a success and if we'd be likely to see it again next year.
Myers responded confidently, "I'll pay off all your holiday gifts with a big fat discount off the purchase price of a nicer, newer, more fuel-efficient vehicle. I'm really trying to come up with creative ways to help people be excited about the car they drive and save money at the same time. And of course sell a few additional cars in these tough times. It's a win-win."
Myers says the Experiment will last until January 30th at 5PM. After that he must pull the Super Sweet, Free Christmas payoff offer all together and review the results of the experiment.
J.A. Venezio is a frequent contributor to the Retail Press Newswide. Tracy Myers is commonly referred to as "The Automotive Transportation & Financial Expert". Tracy Myers lives in Lewisville, North Carolina with his wife Lorna and their 2 children. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. He is the owner of Frank Myers Auto Maxx in Winston-Salem, NC. Tracy is a Certified Master Dealer, an NIADA Eagle Award Winner and was named the National Quality Dealer of the Year by the NIADA. He was recently recognized as one of the Top 28 Independent Automotive Retailer in the United States by Auto Dealer Monthly Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal & one of the Top 100 Small Businesses in NC by Triad Business Leader Magazine (coming in at number 22). Tracy is also the author of the book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com and at any Frank Myers Auto Maxx location. He is a Christian Business Owner whose goal is to run his business "By the Book". Join Frank Myers Auto Maxx on MySpace HERE!
