Winston-Salem, NC based Frank Myers Auto Maxx, one of the top 50 pre-owned dealerships in the United States, has announced a record 400% increase in business during February of 2010 over the same period last year. At a company wide press conference held today, Tracy Myers (owner of Frank Myers Auto) praised the commitment of his team to being winners in a down market. “My father always told me to surround myself with good people and, if I did, they would push this company to the top. Well, this announcement today is proof that I have truly surrounded myself with the best people in the automotive industry…hand down.”
Myers also talked about being proud of the fact that, when most of the auto industry has been in a downward spiral, Frank Myers Auto continued to grow and be the best at what they do. He also mentioned what he considered the dealerships biggest successes like being named one of the top 30 small businesses in NC, being named one of the top 50 independent car dealerships in the United States and being chosen as one of the best 3 car dealerships to work for in the Nation were at the top for me. Myers also said it was an honor to continue the company that bears the last name of my family.
“Another of our biggest succeses is in our hiring practices...we rarely hire anyone that has sold cars before and never pay our sales pros commission. They get paid a salary plus bonuses for providing an excellent customer experience.” Myers continued by discussing what made Frank Myers Auto different from all of the other dealerships. “All car dealerships sell the some tangible products ... so there's nothing special about the cars. lt's about what you've got to offer OTHER than price; it's about the culture you bring to the table ... lf you're competing soley on price in today's marketplace, you're NOT going to be successful. You've got to offer car shoppers something different, something special and something unique. It's like Uncle Frank always says: If there's no customer experience at your business then your customer will seek their experience elsewhere."
The something different at Frank Myers Auto Maxx is what Myers refers to as "sizzle," things like the free "Starbucks-like" gourmet coffee bar, the free arcade for the kids (or the kids at heart) and the family-friendly movies on the wide screen tv's...complete with free movie popcorn.
About Frank Myers Auto Maxx: The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry...the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous "Everybody Rides" program and author of the best selling book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business "By the Book". http://www.frankmyersauto.com
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