Friday, January 8, 2010

Frank Myers Auto Reveals New Logo

Winston Salem, NC - Frank Myers Auto Maxx, one of the top 30 car dealerships in the nation, revealed a new logo today that will appear on television, billboards, newspapers and in their showrooms. The new logo, which is for the Iron-Clad Money Back Guarantee, will make its first appearance in their Winston-Salem, North Carolina dealership on January 11th when the company unveils it for their local guests and will then appear in all marketing messages beginning the following week.

The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry...the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous "Everybody Rides" program and author of the best selling book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at and better bookstores. He is a Christian Business Owner whose goal is to run his business "By the Book".

"The Iron Clad Money Back Guarantee at Frank Myers Auto is a unique and powerful asset," said Tracy Myers, Certified Master Dealer and owner of Frank Myers Automotive. "This new logo and branding program is a statement that the Uncle Frank brand is a strategic asset and vital tool in our approach to creating the ultimate consumer experience at our car dealerships, auto rental stores and auto service centers."

“For generations, North Carolina residents have been loving supporters of the Uncle Frank brand: voting us their favorite car dealership and counting on us to provide a fun car shopping experience,”
commented Frank Myers Auto Maxx Credit Miracle Worker Rich Little. “With the introduction of our new logo and a comprehensive branding program, we’re inviting our fans to continue to count on the Uncle Frank brand standing for a fantastic car shopping experience.”