Frank Myers Auto Calls Out Google

For the record, let me state that I am an advocate of legitimate dealer review websites such as DealerRater, CarDealerCheck, CitySearch, etc . For the most part, they serve their purpose well and allow consumers to share their experiences…both good and/or bad… with other people.

The growing concern that I have is with review sites that allows the reviewer to remain anonymous or sites that won’t allow the business in question to respond. Surprisingly, one of the biggest violators of this is Google.

On June 21st, 2010, Dane posted the following review on Google Reviews named Don’t buy from Frank Myers‎‎. ”Frank Myers wasted my time and 299 for training and never received job placement or my money back.”

As soon as I received word via Google Alert that the “review” had been posted, I sent them a message because I felt that the reviewer in question had violated the Comment Posting Policy. It reads, in part: Don’t impersonate any person, or falsely state or otherwise misrepresent your affiliation with a person or entity. You see, the “reviewer” in question had never been hired by my dealership. They had only attended and paid for a training program conducted by an outside company. When he was told he wasn’t going to make the cut, I handed him a check for the 3 days he gave my dealership. We shook hands and he told me how surprised he was to have received a check. He thanked me and that was the last I heard from him…until today.

This afternoon, someone/something by the name of Google posted the following response. It was aptly named ‎Last I checked, you need to do a good job to keep a good job. “Sounds to me like Dane just wasn’t cut out for the work Frank Myers has won more awards than I can count. They have raving fans both by customers AND employees. Pretty low to leave a negative comment as a disgruntled ex employee rather than a customer.”

While it’s difficult for me to imagine that the folks at Google actually responded to this review, it’s still very cool that someone did. They obviously feel the same way I do about it…if you’ve got a problem with a business or an employer, be an adult and talk to them face to face. Stop hiding behind the review sites and posting negative nonsense that accomplishes nothing. If you don’t get your issues resolved after you’ve spoken to the business/employer in question, then post all you want.

And Dane…if you read this, please know that I will happily speak to the training company about reimbursing you your money for the class you took. They are also eager to work with you on your career placement opportunities that was discussed. Please call me so we can schedule a time to speak face-to-face. I am positive that we can get this misunderstanding resolved.


ABOUT TRACY MYERS, OWNER OF FRANK MYERS AUTO MAXX - The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit. http://www.frankmyersauto.com/

Triad Business Leader Profile on Frank Myers Auto Maxx - April of 2010

- The following profile will appear in the April 2010 Edition of Triad Business Leader Magazine. We hope you enjoy it and would appreciate your feedback.

Running a car dealership is a difficult task, especially nowadays that consumers have become more particular with regards to their wants and needs. The economy has changed as well, only making it more of a challenge for automobile salespersons to find clients. Nevertheless, there are a number of businesses who seem have already mastered the tricks of the trade, and through the acquisition of these strategies, are withstanding the test of time—given the state of the economy and numerous different challenges that come up.

Tracy Myers is the current owner of Frank Myers Auto Maxx, a successful car dealership that has been servicing its clients for numerous decades. The story of the first Frank Myers shop started 82 years ago, when it was founded by Tracy’s great grandfather, Frank. The shop’s automotive wholesale division was established later on in 1988, and two short years later, the retail division was set up. “Frank Myers Auto Maxx specializes in helping individuals and families find, qualify for and own the vehicles of their dreams with little or no money, and even with less than perfect credit,” Tracy claims.

Unlike most car dealerships who have failed to deliver, thus resulting to a bad reputation amongst its clientele, Frank Myers Auto Maxx ensures its customers personal and high quality service. According to Tracy, other car dealerships focus too much on offering tangible products. As an automotive transportation and financing expert, Tracy has had his fair share of unpleasant encounters with car dealership customers. However, one important thing he learned is that the customers are usually infuriated with the whole car shopping experience, rather than the dealership itself. “The customers are simply taking it out on us. The key is to let them vent and then prove to them that we're not like all the other dealerships,” Tracy shares. He quotes and agrees with Uncle Frank when he said that “the proof is in the pudding”.

Thus, what Tracy did, and is still doing nowadays is provide their customers that little something that sets Frank Myers Auto Maxx apart from other dealerships—an excellent car shopping experience. Customers get the opportunity to enjoy a delightful culture, as the venue includes the free-of-charge “Starbucks-like” gourmet coffee bar, the free arcade for the kids, as well as the kids at heart, and even the family-friendly movies that are being displayed on the wide screen televisions altogether completed with free movie popcorn.

Amidst all the special freebies this dealership offers is really the high quality services they provide. All of the vehicles undergo a 160-point mechanical and safety inspection prior to offering it for sale. Apart from this, all certified cars come with a free lifetime warranty, their so-called “Iron-Clad Money Back Guarantee”, and a free vehicle history report on any car. “We also opened our own finance company in 2000-2001 and created our “Everybody Rides” program which offers folks with bruised credit, or maybe even a first time buyer with no credit, an opportunity to finance a car when no one else will,” Tracy adds.

Frank Myers Auto Maxx makes sure to create innovative promos that cater to all types of people, and are suitable for the current times. At present, the said dealership has its “Unsung Heroes” program for members of the society that includes all branches of the military, educators, firefighters and law enforces, stay at home, foster and single parents, clergy and church volunteers, healthcare professionals, farmers, government employees, social workers, waiters and waitresses, and straight ‘A’ students. These are people considered as main contributors to the community, and are being offered reduced down payments, 90 days to first payment through participating lenders, free gas with purchase, free first oil change, as well as additional discounts and reduced interest rate opportunities.

With their inventive promos and creative strategies resulting to a different kind of car shopping experience, it is no longer a wonder that Frank Myers Auto Maxx has garnered numerous recognitions including being one of the Top 50 Independent Car Dealerships in the United States, as well as being chosen as one of the best three car dealerships to work for in the nation. According to Tracy, his father taught him to surround himself with the best people in the industry. Thus, he makes certain that the dealership is composed of only the finest. “One of our biggest successes is in our hiring practices. We rarely hire anyone that has sold cars before and never pay our sales pros commission. They get paid a salary plus bonuses for providing an excellent customer experience,” Tracy asserts.

As a proud Christian Business Owner, one of Tracy’s goals is to run his company “By the Book”. Unlike other corporations and institutions who boast of their community involvements, Tracy prefers to keep his and his company’s participation to themselves. “My company and I are heavily involved in the community but would rather not publicize it. To me, publicizing it takes away from the effectiveness,” Tracy claims.

Publishing his own consumer advocacy book entitled “Car Buying Secrets Exposed” which became a best-seller, Tracy fearlessly proved to his competition that he is not in the business for them, but for his consumers, as he aims to change the way customers see car dealerships especially with the tarnished reputation car salespeople have nowadays.

“Late 2009 saw the introduction of a full automotive service center and an auto-rental division. The key to our continued success will be listening to our customers and giving them the car shopping experience that they want and not giving them what we want them to have. Much like a successful marriage, the lines of communication between Frank Myers Auto Maxx and our customers must remain travel both ways for both parties to remain happy,” Tracy shares. He quotes his great grandfather’s saying, “If there's no customer experience at your business then your customer will seek their experience elsewhere”. With the quality of services this dealership offers, customers will most definitely be looking at the same place for years to come.

Frank Myers Auto Names February 2010 Salesperson Of The Month

Winston Salem, NC - Bruno Ricena has been named “Non-Commissioned Sales Pro of the Month” for February 2010 at Frank Myers Auto Maxx in Winston-Salem, NC. Ricena is a Certified Non-Commissioned Sales Pro as well as a tournament paintball player and a great amateur drummer. Bruno (who is also known as BJ) also enjoys weightlifting.

Originally from the Bronx, Ricena has a passion for helping people and building strong customer relationships that last. He immediately puts new customers at ease with his confidence and respectfully puts his customers first by gaining a thorough understanding of their needs. He brings the dealership high standards of professionalism, fair dealing, and a youthful excitement. Frank Myers Auto Maxx is located at 4200 North Patterson Avenue in Winston Salem, NC.

For more information, contact Bruno Ricena at 336-767-3432 or visit http://www.frankmyersauto.com

Old Car Idol Finalists Chosen At Frank Myers Auto Maxx in Winston-Salem, NC

During the month of February, Triad residents have had a chance to compete in a very unusual contest to find out who has the ugliest old car. The contest is called Old Car Idol, it has been held at Frank Myers Auto Maxx and the winner was originally going be announced Saturday February 27, 2010 at 3pm. However, due to a glitch in the voting/viewing process, the 3 finalists have been chosen by a panel of independent judges and the voting has been extended until Monday March 1, 2010 at 9pm. After the votes are processed, the winner will be announced on the dealership's blog, Twitter account and Facebook page. The official way to "vote" for your favorite ugly car is to comment on #1, #2 or #3 below this blog post. All rude, crude or vulgar comments will be deleted and not counted. The ugly car picture with the combination of the most comments and the most views will be chosen as the winner.

HERE ARE THE FINALISTS (SO FAR):


#1 (BELOW)

#2 (BELOW)

#3 (BELOW)

Frank Myers Auto Maxx will give the winner a $1,200 cash prize to the person who brings in the ugliest, rattiest, nastiest old car.

For additional fun, if the winner sings their best rendition of Na Na Hey Hey Kiss Him Goodbye while standing in front of their old car...let's the dealership video the singing and post it to YouTube...they'll get an extra gift just for being a great sport!

Uncle Frank Sez: "Congrats to all of the finalists and good luck!"

Frank Myers Auto Offers $1200 For Ugliest Car In Winston-Salem

Ugliest Car In The Triad Wins Cash

In The “Old Car Idol” Contest

As the TV sensation American Idol returns for what may be its last season, Triad residents get a chance to compete in a very unusual contest to find out who has the ugliest old car. The contest is called Old Car Idol and its being held at Frank Myers Auto Maxx.

This month, Frank Myers Auto Maxx is offering a $1,200 cash prize to the person who brings in the ugliest, rattiest, nastiest old car. You DO NOT need to buy a car and you DO NOT need to trade in your old car to win.Whats more, EVERYBODY who enters the contest by bringing in an old car will be eligible to receive a $1,200 Old Car Idol Trade-In Bonus ON TOP of whatever the old car is actually worth.

Which means, if you bring in a beat up old car thats only worth $500, Frank Myers Auto Maxx will pay you $1,700 for that very same vehicle when you buy a nicer, newer, Certified car from their specially selected inventory.

There is no cap on the value of the vehicle traded. A $3,000 car will be worth $4,200. A $7,500 car will be worth $8,700. Even a $15,000 car will be worth $16,200. This is a very rare opportunity to get something for nothing while ridding your life of an old car you just cant stand anymore.

Tracy Myers, owner of Frank Myers Auto Maxx said, American Idol is my familys favorite TV show. And were so excited the show is back and we want to share some of that excitement with the community! But in this contest were looking for WORST rather than the BEST. And great newslots of people can wind up driving a much newer, much nicer, Certified vehicle and theyll get a great value because of all the extra money we give them for their trade. This is win-win!

When asked why he would be willing to make such a valuable offer and give away such a significant cash prize, Myers responded, I'm a showman! And I want to create a spectacle down here at the dealership that will hopefully attract the attention of the media. Im willing to put my money where my mouth is. Who comes out ahead? The customer comes out ahead, and thats how it should be.

In addition to the Old Car Idol contest and trade-in bonus, the management at Frank Myers Auto Maxx has promised that if you do choose to buy a nicer, newer vehicle, your past credit problems will be ignored. My EVERYBODY RIDES Program means youve got a greater chance of getting approved for a nicer, newer car right now than you did anytime during 2009! Tracy Myers explained.

For additional fun, were inviting everyone who stops by to sing their best rendition of Na Na Hey Hey Kiss Him Goodbye while standing in front of their old car. Just imagine how much fun it will be to kiss your old car goodbye after getting $1,200 more than its worth. Well video the singing, post the video to YouTube and youll get a chance to be a star. Everyone who sings the song on video will receive a special gift just for being a great sport! Myers concluded.

The Old Car Idol contest and $1,200 trade-in bonus will end at 3pm on Saturday February 27th. Fill out the entry form at http://www.frankmyersauto.com to enter your ugly car in the contest or to apply for your $1,200 trade-in bonus .

Frank Myers Auto Announces 50% Growth For 2009

Winston-Salem, NC: Frank Myers Auto Maxx, one of the top 30 used car dealerships in the nation, today announced that they are projecting a 50% growth in its business for their fiscal year which ends Dec. 31, 2009. This is a 50% increase over the same period of the prior year.

“While we are not immune to the effects of the economy, I am confident in the strength of our people, the quality of our products and soundness of our people-friendly processes,” said Tracy Myers, Certified Master Dealer and owner of Frank Myers Auto Maxx. “We will continue to manage expenses and invest in our team members which will ultimately deliver a unique car shopping experience for our customers, and we will emerge an even stronger industry leader than we are today.”

"We delivered solid revenue and foundational business growth in 2009 by staying focused on the basics while maintaining our own operating discipline," said Rich Little, the self-proclaimed Credit Miracle Worker at Frank Myers Auto Maxx. "Another huge area of growth was our new automotive service facility. It has grown much faster than anticipated, we envision greater things from it in 2010 and it’s a key element of our future."

"As a result, we are entering our new year with larger customer bases and stronger positions in all of our core businesses. This gives us confidence that we'll have an even better year in 2010," Little said.

About Frank Myers Auto Maxx: The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry...the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous "Everybody Rides" program and author of the best selling book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business "By the Book". http://www.frankmyersauto.com