Saturday, July 12, 2008

The color that drives you …

Red: You’re assertive (or aggressive) and strong.

Yellow: It screams “Look at me!” — which is why you don’t see it on family sedans. It’s for sporty SUVs and expensive sports cars, in which it also says, “I’m so rich I don’t care what you think” (example, a $50,370 Corvette convertible).

Orange: You’re on top of the trends. Orange (in many variations) was a key new color in 2003. GM has “sunset orange metallic” pickups; Mercedes-Benz offers a “paprika metallic” C-Class sports coupe.

You ooze class. The No. 1 car color (it passed white for the first time in 2001), silver represents speed, power and success — which is why it’s the favorite color of baby boomers (ages 38 to 56).

White: A longtime favorite and the color of rental cars. People under 65 in a white car like to blend in. For the elderly, white harks back to the elegance and wealth of the 1920s.

Black: Power/aggression sums it up. The top choice for ages 24 to 37 and one of the top colors targeted by thieves (along with red).

Blue (medium or dark): You’re conservative, middle of the road. Blue always seems to be No. 5 or 6 on lists of the top 10 car colors.

Green (medium or dark): See blue, above, and add a touch of environmentalism.
Of course, people also buy cars with function in mind, but we all like to look good while doing our chores.

About The Author of "Musings From The Maxx": Tracy Myers lives in Lewisville, North Carolina with his wife Lorna and their 2 children. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. He is the owner of Frank Myers Auto Maxx (Winston-Salem & High Point, NC) and Uncle Frank's Auto Approval Center (Winston-Salem). Tracy is a Certified Master Dealer, an NIADA Eagle Award Winner and was named the National Quality Dealer of the Year by the NIADA. He was recently recognized as on of the Top 28 Independent Automotive Retailer in the United States by Auto Dealer Monthly Magazine and one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the author of the book "Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer", available at and at any Frank Myers Auto Maxx location. He is a Christian Business Owner whose goal is to run his business "By the Book".
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