Saturday, October 11, 2008

The 5 Reasons You Aren't Driving The Car You Want To Drive

In my career, I have observed that there are only 5 reasons why people aren’t driving the vehicle they want to drive. For most people, only 1 or 2 of the reasons apply to their situation.

I feel that my role as a car dealer is to be committed to helping people just like you overcome whichever of the 5 roadblocks are standing in your way.

I know, I know. You think it sounds too simple. Just 5 things? That’s right. And when you break the problem down into little pieces like I have for you here, you see that whatever the problem is preventing you from getting the car you want is not really as big as it initially seemed.

The five reasons, in no particular order, are: Price, Payment, Credit, Down Payment, Trade. These 5 problems can remain problems if left up to the wrong dealership. Some salespeople and sales managers – in fact, some entire dealerships - are only interested in the slam-bam deals that don’t require effort, concentration, or skill. Some people in the industry are only interested in banging you over the head with the highest possible profit in the least amount of time.

But when you find the right dealer, you will find the opposite to be true. You can complete your transaction in a professional environment and be taken care of by a caring person who is less concerned with the profit from your purchase and more concerned about earning a customer for life. When choosing a dealer, always go with the expert. A dealer who is an expert has a lot of education and information that he gives freely with no expectations in returns.
About The Author - Tracy Myers has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. He is the author of "Eight Keys to a Better Car Deal" and the best selling book "Car Buying Secrets Exposed - The Dirty Little Secrets of a Used Car Dealer", available at Tracy is a Christian business owner whose goal is to run his business "By The Book." Read his blog @ or contact the Author by email: